(VIDEO) Collective Digital Studio Preps to Relaunch Fred Channel

August 4, 2014 3:34 PM

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Some video and media can be recyclable for new generations, but updates and changes can help make that content relevant again, says Paul Kontonis, SVP at Los Angeles-based Collective Digital Studio (CDS) in an interview with Ashley J. Swartz, CEO of Furious Minds, for Beet.TV. As an example, Collective is relaunching its popular "Fred" channel on YouTube on August 5 with new content and new characters.

That decision grew out of the interest Collective saw in the channel in the last year even though the original Fred had not produced any new content during that time. But the channel still generated 10 million views a month as a new crop of younger audiences started discovering Fred after both the a...

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