Viacom to develop Nickelodeon hotels

March 23, 2015 6:33 PM

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Viacom (VIA) is expanding its hotel licensing business, leveraging its kid-friendly brand Nickelodeon in hopes of drawing more families.

In a deal with Karisma Hotels & Resorts, Viacom will license the brand to the Miami-based developer for a collection hotels that will be called Nickelodeon Hotels. The properties will feature popular Nickelodeon characters, including SpongeBob SquarePants, Dora and the Teenage Mutant Ninja Turtles.

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