Vegas Banks on Britney Spears Factor to Attract Younger Acts

August 28, 2014 8:35 PM

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Vegas Banks on Britney Spears Factor to Attract Younger Acts

“If you build it, they will come” has always been a fairly safe operating principle in Las Vegas, at least as far as the gambling, partying masses are concerned. Whether it’s a safe bet for attracting marquee name pop stars to desert residencies, however, is something that Caesars Entertainment Corp. is about to find out.

Last winter, the Caesars-owned Planet Hollywood opened a permanent residency space for Britney Spears, rebuilding the Axis Theater into a 4,600-seat venue that functions as a hybrid performance venue and nightclub, with state-of-the-art production facilities and a bottle service-style customer exper...

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