Vaping in e-cigarette ads 'may encourage tobacco smoking' Medical News Today

March 13, 2015 3:04 PM

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Published in the journal Health Communication, the study reveals that daily smokers who witnessed e-cigarette use, or vaping, in TV commercials were more likely to crave a cigarette than regular smokers who did not watch the commercials. Former smokers who saw the ads reported a reduced ability to refrain from tobacco smoking.

Study authors Erin K. Maloney, PhD, and Joseph N. Cappella, PhD, of the Annenberg School for Communication at the University of Pennsylvania in Philadelphia, say their findings are important given the amount of money spent on e-cigarette advertising.

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