Use Of Sunscreen Motivated By Fear Of Skin Cancer

July 4, 2014 3:53 AM

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Use Of Sunscreen Motivated By Fear Of Skin Cancer

We’re often told that worrying can be harmful to one’s health. But University at Buffalo, New York researchers say that when it comes to preventing skin cancer, a little fear is good for you. In a study published in the Journal of Behavioral Medicine, the UB researchers found that fear and worry about skin cancer had a bigger influence on people’s use of sunscreen than information about the statistical likelihood of developing the disease.

“Most health behavior studies don’t account for the more visceral, emotional reactions that lead people to do risky behaviors, like eat junk food or ignore the protective benefits of sunscreen,” says Marc Kiviniemi, lead researcher and assistant professor of community health and health behavior in t...

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