WHO urges tougher food marketing rules to curb childhood obesity

June 18, 2013 11:33 AM

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WHO urges tougher food marketing rules to curb childhood obesity

LONDON (Reuters) - The marketing of unhealthy foods to children has proven "disastrously effective", driving obesity by using cheap social media channels to promote fat-, salt- and sugar-laden foods, the World Health Organisation's Europe office said on Tuesday.

The United Nations health agency called for tighter controls on such marketing, saying tougher regulations were crucial to winning the fight against childhood obesity.

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