Urban Outfitters wants to be your next favorite restaurant

November 16, 2015 7:56 PM

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Urban Outfitters wants to be your next favorite restaurant

Urban Outfitters announced its acquisition of Philadelphia-based Vetri Family restaurant group on Monday.

If you're unsure why Urban Outfitters, a clothing retailer, is buying restaurants, you're not alone. It's a defining move in the retailer's shift from clothing store to immersive lifestyle experience, a strategy it's no doubt employing to boost flagging sales.

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