UPDATE 4-Yoox agrees to buy Richemont's Net-a-Porter in all-share deal

March 31, 2015 4:22 PM

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* Yoox shares up 11 pct after 10 pct rise on Monday (Adds details of deal, updates share prices)

PARIS/MILAN, March 31 (Reuters) - Italian online fashion retailer Yoox has agreed to buy Net-a-Porter, its upmarket rival, in an all-share deal that creates an industry leader in the booming online luxury market, with combined sales of 1.3 billion euros ($1.4 billion).

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