UN children’s agency sells itself to big business, big donors

February 9, 2015 11:57 AM

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UN children’s agency sells itself to big business, big donors

With governments increasingly unwilling to contribute funds, UNICEF is gambling that it can entice more than half a billion additional dollars from private individuals and multinational corporate partners over the next three years — and rebrand itself as a different kind of 21st Century global child welfare agency in the process.

Rather than quaint card sales and local fundraisers — most of which have been phased out or sidelined — the U.N. child agency is placing an ever-higher emphasis on “multi-year, integrated corporate partnerships,” with companies and international foundations, coordinated lobbying (in U.N.-speak known...

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