It's a common refrain: Politicians are all the same. The party platforms released this week for Britain's May 7 election tell a more diverse story, revealing, amid their hundreds of pages, which party wants to bring an NBA team to Britain and which has pledged to help bees.
British political manifestos lay out in detail each party's plans for government. The contents are important, but so is the manifesto launch, a televised rally-cum-press conference designed to cement the party brand.
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