Uber Set To Personalize Your Ride With Spotify

November 15, 2014 10:22 PM

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San-Francisco-based ridesharing service Uber is most likely planning to announce a new partnership with Spotify, the popular music streaming service. Uber sent out music-themed press invites yesterday inviting reporters to join a conference call this Monday with CEO Travis Kalanick, as well as a mysterious “special partner guest.” No official word yet on who this partner is, but according to reports by The New York Times, sources close to the project say this will most likely be Spotify’s CEO, Daniel Ek.

Further supporting this theory, Uber’s driving app has recently been updated with prompts requiring drivers to list if their vehicles were equipped with AUX ports. An apparent mockup of the passenger interface for the music section of the app has also been discovered within the passenger version of ...

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