Two Heads Really Are Better Than One. Here's Proof.

August 5, 2014 12:12 PM

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Two Heads Really Are Better Than One. Here's Proof.

The lone genius is never really alone. If you find that hard to believe, I identify. When I set out to understand creative chemistry, I meant to study well-known duos like John Lennon and Paul McCartney and Marie and Pierre Curie. I wanted to see how two people buoy each other, how they make work together beyond what they could do on their own.

But the more I looked at ostensible lone geniuses, from textbook titans like Albert Einstein and Sigmund Freud to modern stars like Oprah Winfrey and Justin Bieber, the more I saw that chemistry -- and the partnerships it can initiate -- is the essential story of creativity. Creative relationships t...

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