Twitter testing a way for Promoted Tweets to be shown to people not logged in

December 10, 2015 2:01 PM

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Twitter has begun testing a new advertising opportunity for marketers. The company has announced that it is exploring the possibility of bringing Promoted Tweets to people who aren’t logged in. By doing so, Twitter said that marketers “will be able to speak to more people in new places using the same targeting, ad creative, and measurement tools.”

It’s important to note that while Twitter is testing out this potential, there is a possibility that it may never come to fruition. As with most experiments, the company is simply looking to see if the idea has merit and is feasible. But what this plan aims to do is to move beyond the 320 million mo...

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