Twitter Gains in Users Aren't Enough to Spur Advertising Growth

April 26, 2016 11:31 PM

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Twitter Inc. drew more users last quarter after a lull, but not quickly enough to lure greater spending from some major brand advertisers.

The company forecast second-quarter revenue that will fall far short of analysts’ estimates, sending shares down almost 15 percent in extended trading. That’s even as Twitter added 5 million monthly active users in the first quarter, for a total of 310 million. Analysts projected 308 million.

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