Twitter comes under fire for new ad campaign

December 30, 2014 8:44 PM

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Leave it to Captain Kirk to stir up trouble. Star Trek actor William Shatner took to Twitter today to complain about — well, Twitter. Their latest advertising move has ruffled some feathers, where the micro-blogging platform is essentially selling your friendship. By putting promoted accounts in your ‘Following’ list, Twitter is taking an interesting trip down a dark path. The first offender is MasterCard, where Shatner noticed they’d popped up in his Following list, though he didn’t follow them at all.

Worse is that a similar scenario is playing out elsewhere. Shatner points out ‘The Rock’ is only following one person, yet has MasterCard and Muhammad Ali’s official Twitter account listed as well.

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