TV breaks rules to take ads from streaming-video rivals

April 6, 2015 4:32 PM

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ABC’s broadcast of the Oscars is one of TV’s biggest annual events. And yet the Walt Disney-owned network allowed some of the show’s sponsors to suggest to viewers that traditional TV was not what they ought to be viewing.

Netflix ran a commercial during the telecast to tout one of its original streaming-video programs. Google’s Google Play, which allows for streaming of TV shows and movies on mobile devices, made a pitch. And on New York’s WABC and Los Angeles’ KABC, cable network AMC called attention to the coming f...

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