TV alcohol ad exposure linked to greater chance of underage drinking

January 20, 2015 2:20 PM

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TV alcohol ad exposure linked to greater chance of underage drinking

Exposure to TV alcohol ads can encourage teenagers to pick up their first drink and engage in hazardous drinking behavior, reveals a study published Monday in the journal JAMA Pediatrics. The survey, which included over 1,500 adolescents and young adults, suggests a direct link between receptiveness to these ads and teens’ likelihood to binge drink.

“The alcohol industry claims that their advertising self-regulation program protects underage youths from seeing their ads. Our study indicates that it does not,” lead study author Susanne E. Tanski, pediatrician at the Chilldren’s Hospital at Dartmouth-Hitchcock and associate professor of pediatric...

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