Exposure to TV alcohol ads can encourage teenagers to pick up their first drink and engage in hazardous drinking behavior, reveals a study published Monday in the journal JAMA Pediatrics. The survey, which included over 1,500 adolescents and young adults, suggests a direct link between receptiveness to these ads and teens’ likelihood to binge drink.
“The alcohol industry claims that their advertising self-regulation program protects underage youths from seeing their ads. Our study indicates that it does not,” lead study author Susanne E. Tanski, pediatrician at the Chilldren’s Hospital at Dartmouth-Hitchcock and associate professor of pediatric...
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