Tumblr a place for readers and favorite authors to connect

April 22, 2015 12:07 PM

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To express her love to Judy Blume, a 1970s tween would have had to write a letter. These days, a young reader enchanted by YA books - by, say, author Rainbow Rowell - can make nail art that matches a book cover and share it on Tumblr, where the author herself might see and share it with her followers.

"When someone who lives in Kansas and has 1/8never met3/8 an author in person has the author re-blog something they made, they freak out," says Rachel Fershleiser, who means "freak out" in the nicest way. An infectious book booster, Fershleiser manages Tumblr's literary communities by reaching out t...

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