Toyota's Scion introduces first sedan, the iA

April 1, 2015 1:11 AM

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Toyota's youth-oriented Scion brand, hoping to stage a comeback, introduced its first sedan Tuesday night at a reception ahead of the New York Auto Show.

The compact iA, as it will be called, is being aimed at the brand's traditional buyer -- 20-somethings with college degrees who may be looking to buy their first car. It arrives in showrooms this fall.

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