Toy business attracts private equity as kids go green and retro

April 8, 2015 4:11 PM

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Toy business attracts private equity as kids go green and retro

NEW YORK (Reuters) - Striding confidently through Matty's Toy Stop in Manhasset, New York, Catie Tepedino, 7, is the sort of consumer who may hold the fate of the U.S. toy business in her own little fists.

Finding that her top toy choice, Shopkins - tiny grocery store characters made by Australia's privately-held Moose Enterprise – was sold out, Catie went directly to the Barbie row and picked out one of Mattel Inc.'s iconic dolls. Next stop: the arts and crafts section, where she selected an Alex Bra...

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