Toronto: Bill Murray, ‘The Judge’ on Top in Fest Social Media Analysis

September 10, 2014 4:01 AM

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Bill Murray is a social media “festival hero” for the Toronto Film Festival with more than 29,000 mentions in the first five days of the fest, according to a social media analysis by firm Way to Blue.

The company applied manual sentiment analysis in order to determine overall buzz as well as the intent-to-view as indicated by social media during TIFF, measuring data from Sept. 4-8.

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