Top Grammy contenders find grassroots strength in streaming

February 5, 2015 2:10 PM

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Top Grammy contenders find grassroots strength in streaming

LOS ANGELES (Reuters) - The old-fashioned radio still reigns as consumers' top source for finding new music, but at Sunday's Grammy Awards, online streaming might show itself to be the fast track to industry recognition.

With the likes of record-of-the-year nominees Iggy Azalea and Meghan Trainor breaking out on YouTube and streaming services such as Spotify, this year's Grammys could be a celebration for one of music's few growing segments.

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