Shakespeare was wrong. Custom can indeed stale our palates when we drink the same wine every day through lack of attention or hedonistic laziness. Don’t get me wrong. I love chardonnay. So do you, on average; it’s been America’s favorite white wine in every survey for years.
But our over-reliance on chardonnay has even led to an ABC (Anything But Chardonnay) movement of wine fans who, while they love the stuff, could use an occasional change of pace.