Tips for creating the next Ice Bucket Challenge

September 25, 2014 5:50 PM

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Tips for creating the next Ice Bucket Challenge

The Ice Bucket Challenge was, and still is, a brand awareness and fundraising campaign that has turned into a movement.

Powered by a video challenge designed to be spread to the masses through social media, the Ice Bucket Challenge’s goal was to educate others about ALS, or Lou Gehrig’s disease, while raising money.

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