Tips for creating the next Ice Bucket Challenge

September 25, 2014 5:50 PM

4 0

Tips for creating the next Ice Bucket Challenge

The Ice Bucket Challenge was, and still is, a brand awareness and fundraising campaign that has turned into a movement.

Powered by a video challenge designed to be spread to the masses through social media, the Ice Bucket Challenge’s goal was to educate others about ALS, or Lou Gehrig’s disease, while raising money.

Also watch: Jay Cutler will have season-ending surgery so here are his 2017 options

Read more

To category page

Loading...