Time for a New Business Focus in Medicine

September 29, 2014 4:11 PM

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Time for a New Business Focus in Medicine

Medicine is undergoing a pretty significant makeover, and one of the most fascinating aspects of this transformation is the effort by some groups to reexamine their business focus. As the way Americans receive and pay for care changes, some are responding by expanding their reach beyond the business of health care into that of overall health.

The "business of health care" (at least as I'm broadly terming it) is what most people think of when they imagine going to their doctors. It involves all the things that occur within clinic and hospital walls, including cholesterol checks, colonoscopies, and antibiotics given for pneumonias.

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