TIFF 2014: The power struggle that is transforming the festival and how films are sold Add to ...

September 3, 2014 4:29 PM

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Which movies are you going to be talking about this fall? Over the past few years, studios hoping to make their films must-see events among discerning audiences have depended on a rare bit of fairy dust: First, they held a premiere for the elite film industry and taste-making crowd at the Telluride Film Festival in the mountains of Colorado, then they moved on to a red-carpet splash and media frenzy at the more populist-oriented Toronto International Film Festival.

Five of the past seven movies to win the best-picture Oscar – 12 Years a Slave, Argo, The Artist, The King’s Speech and Slumdog Millionaire – performed the same smart two-step. “Has it made a difference for films to play both Telluride and Toronto? Absolutely. What more could you ask for?” noted Ted...

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