What is #TidalForAll? Jay Z's music streaming app Tidal aims to dethrone Spotify

March 30, 2015 12:27 PM

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Celebrities started tweeting #TidalForAll late Sunday night and changing their Twitter profile pictures to a turquoise blue box, prompting many to wonder: What is Tidal for all?

Tidal is a music streaming app that Jay Z's company Panther Project bought last month for $56 million, according to USA Today. The high-resolution service aims to dethrone Spotify and launch "a new direction for the music industry from both a creative and business perspective."

Also read: RBC: Apple is beefing up its music service as it continues to battle Spotify (AAPL)

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