Tidal Discovery will allow independent artists to upload directly

April 22, 2015 10:05 PM

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Tidal Discovery will allow independent artists to upload directly

While Tidal didn't have too much to say about independent artists during its relaunch a couple weeks ago, the company is lending a hand now. In an interview with Smashd, Tidal's Chief Information Officer Vania Schlogel discussed the upcoming Discovery feature for the service -- the ability for indie acts to upload music directly. Why is this a big deal? Well, for the likes of Spotify, those musicians have to go through a third-party service like CD Baby or TuneCore to get their music in the apps. Since record labels typically handle licensing deals with subscription services, if you're unsigned, you have to find another middleman. What's more, all artists will have access to Tidal's dashboard, where they can see exactly who's listening to their music and get contact info for each person. That's how Jay Z and Jack White were able to offer those thank-you calls last week.

"When it comes to the distribution of music, I want to get to a point where there are no blockades for artists in order to be able to easily do that for themselves," Schlogel explained. "The end game being that we want everyone to be able to self-upload their own music and then track it very intuiti...

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