Three e-cigarette TV adverts banned

December 24, 2014 11:01 PM

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Two ads for Must Have, which trades as VIP Electronic Cigarettes, showed a woman exhaling vapour - or 'vaping' - while a voiceover stated: "Find out why 89% of our consumers said they preferred VIP over other brands" and "The great taste of VIP".

The Advertising Standards Authority (ASA) received 199 complaints, including concerns from 187 viewers and organisations such as Ash (Action on Smoking and Health), the Association of Directors of Public Health UK (ADPH) and the British Medical Association (BMA).

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