Think Nobody Wants To Buy Ugly Fruits And Veggies? Think Again

March 26, 2015 9:26 PM

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Remember that old movie trope, in which the mousy girl who never gets noticed takes off her eyeglasses and — voila! — suddenly, everyone can see she was beautiful all along?

Well, a similar sort of scenario is starting to play out in the world of produce in the U.S. (minus the sexist subtext).

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