Think Female Characters Don't Sell? Marvel Is Proving Everyone Wrong

July 21, 2014 12:28 PM

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Think Female Characters Don't Sell? Marvel Is Proving Everyone Wrong

On Tuesday's episode of "The View," Marvel revealed a bombshell: Its new "Thor" series will star not a male god of Thunder, but a female one. Not a Thor sidekick. Not a simply a gender-swapped Thor-ess or Lady Thor. Just "Thor," a woman worthy of wielding the hammer in her own right.

The announcement comes on the heals of encouraging efforts by major comic book brands to put female characters in the spotlight this year. Marvel debuted "Captain Marvel" earlier this year, a series following the adventures of former Ms. Marvel Carol Danvers, "Ms. Marvel," starring Muslim-American t...

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