It Was Television That Fired Up the ALS Ice Bucket Challenge

August 21, 2014 9:06 PM

13 0

It Was Television That Fired Up the ALS Ice Bucket Challenge

What does my brother-in-law have in common with Oprah Winfrey?

Or my junior high school friends have in common with Robert Downey, Jr.? They all took the ALS Ice Bucket Challenge. In my opinion, the most naturally genius use of publicity, Facebook, celebrity endorsement (free, mind ya') and television -- all for a good cause! According to Sunday's New York Time...

Read more

To category page

Loading...