Teens drawn to heavily advertised alcohol brands

July 8, 2014 2:37 PM

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Teens drawn to heavily advertised alcohol brands

TUESDAY, July 8, 2014 (HealthDay News) -- The brands of alcohol favored by underage drinkers are the same ones that are heavily advertised in magazines read by young people, a new study reveals.

The findings provide further evidence that alcohol ads can encourage young people to drink. They also show that the alcohol industry's voluntary advertising standards are inadequate, according to the authors of the study in the July issue of the Journal of Studies on Alcohol and Drugs.

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