Technical error causes months of false TV ratings

October 10, 2014 7:22 PM

14 0

Technical error causes months of false TV ratings

LOS ANGELES (Variety.com) - A software bug has resulted in TV ratings being allocated incorrectly among broadcast and syndication programming since March, according to executives at Nielsen, the measurement service whose rankings form the basis of how advertisers pay for TV commercials.

At issue is a process used by the company when it moves from its initial survey of national ratings to its final one. When Nielsen calculates its early "fast national" ratings, some sources of viewership are not properly labeled and the data is put aside as "all other television" until they can be i...

Also read: Texas, metro Houston among leaders in positive home equity, data show

Read more

To category page

Loading...