Target website, apps overwhelmed by demand for Lilly Pulitzer

April 19, 2015 6:23 PM

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Target website, apps overwhelmed by demand for Lilly Pulitzer

Target Corp.’s website went down Sunday morning, overwhelmed by shoppers clamoring for the retailer’s latest design partnership.

The discount chain took its site offline for about 20 minutes due to a rush of shoppers looking for its 250-piece collection of Lilly Pulitzer bathing suits, shift dresses and jumpsuits selling for a fraction of the price of the Palm Beach designer’s luxury clothing.

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