Target Struggles to Deal With Demand for Lilly Pulitzer Line

April 20, 2015 12:18 AM

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Target was hoping for a smooth launch for one of its most highly anticipated designer collaborations in years.

Instead, the discount retailer’s web site was overwhelmed in the early hours on Sunday as legions of fashionistas who had been up overnight tried to snap up Lilly Pulitzer’s fashions, only to encounter delays in the colorful beachwear line’s availability on Target.com and in many case, end up empty-...

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