Target's limited Lilly Pulitzer clothing line flying off the racks

April 19, 2015 10:11 PM

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Target has worked with high-profile designers for mass market limited-time-only lines for their stores before, but their latest collaboration turned out to be much more popular than they anticipated.

The retail giant hooked up with design brand Lilly Pulitzer, a company known for bright floral patterns and popular among the southern, prep and sorority fashion scenes. The line debuted in stores and online on the morning of April 19 but according to the company's Twitter account, caused problems f...

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