The good news was that Target's Lilly Pulitzer collaboration would be its first designer collections to offer plus-size clothing. The not-so-great news came later, when the retailer announced via Twitter that it would not offer that range of sizes in stores. "The plus sized collection will be available online only," was a message in response to a user question about the line that appeared under Target's AskTarget handle, and one that ignited a Twitter debate.
"How are you gonna add plus sizes to your collaboration & not let the people know? Setting yourself up for failure," plus-size blogger Sarah Conley tweeted, before adding: "They're really saying we only want 40% of customers to be seen in store."