Target Apologizes For Issues Following Lilly Pulitzer Collection Launch

April 19, 2015 7:06 PM

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MINNEAPOLIS (WCCO) – Target saw its highly-anticipated Lilly Pulitzer collection fly off online and physical stores shelves Sunday, and shoppers took to social media to complain about website issues, lack of stock, and other shoppers who bought pieces of the collection by the handful.

The Lilly Pulitzer for Target collection included 250 items made by the discount retailer in collaboration with the design house known for its bright, beach-inspired looks. It only took a few hours for most of the limited edition release to sell out online and in stores across the country.

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