Target admits Lilly Pulitzer line was supposed to have lasted weeks

April 21, 2015 7:03 PM

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The web site snafus and quick sell-outs of its line of Lilly Pulitzer beachwear on Sunday showed how the discount retailer still has the magic touch when it comes to design collaborations, even as they earned Target a lot of brickbats on social media from shoppers stymied by’s fail.

It wasn’t supposed to be that way. Target’s chief merchandising and supply chain officer Kathee Tesija said that the company, which clearly underestimated demand despite weeks of tracking social media, had planned to offer the 250-item limited-time, limited-supply collection for weeks. Instead, the ...

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