Take a Cue From 'Game of Thrones' in Content Marketing

June 15, 2014 6:10 PM

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In Game of Thrones, everything comes down to a power struggle. With warring families, even siblings at odds, and clashing loyalties, the clamor for power takes center stage in the books and HBO series. Though marketers need not worry about trials by combat or a brood of dragons, their quest to produce quality content-marketing campaigns can at times feel like a considerable struggle.

It’s about taking control of great ideas, harnessing that creativity into an executable piece of media and conquering the attention of the masses. So how does one successfully capture the public's attention? With this season’s finale on HBO just hours away, I took some tips straight from Game of Thr...

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