AT&T ends ‘American Idol’ sponsorship

January 16, 2014 5:32 PM

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AT&T ends ‘American Idol’ sponsorship

The Fox broadcast TV network confirmed that AT&T Inc is no longer an official sponsor of “American Idol” prior to the premiere episode of the show’s 13th season. ― Reuters picLOS ANGELES, Jan 16 ― AT&T Inc is no longer an official sponsor of Fox’s “American Idol,” as the pioneer singing competition’s declining viewership appears to be making it less attractive to advertisers.

The Fox broadcast TV network confirmed the end of AT&T’s sponsorship yesterday prior to the premiere episode of the show’s 13th season.

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