AT&T ends 'American Idol' sponsorship

January 16, 2014 3:47 AM

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AT&T ends 'American Idol' sponsorship

REUTERS - AT&T Inc (T.N) is no longer an official sponsor of Fox's "American Idol," as the pioneer singing competition's declining viewership appears to be making it less attractive to advertisers.

The Fox broadcast TV network confirmed the end of AT&T's sponsorship on Wednesday prior to the premiere episode of the show's 13th season.

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