SXSW Interactive: Hipster, geeky, massive and as American as apple Pi

March 13, 2015 7:56 PM

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AUSTIN, Texas — As SXSW Interactive launches its 22nd year at the intersection of American capitalism, hipster cool and tech-geek pride, the Lone Star State's capital features a high density of smartest-kid-in-your-high-school-math-class types.

So it’s fitting that this carnival of knowledge-seeking wraps itself around a once-in-a-lifetime confluence of mathematics and time-keeping — the Pi moment of the century.

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