SXSW is becoming more like a traditional business conference

March 12, 2015 8:51 PM

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South by Southwest got its start as a music festival where entertainment was the main attraction. These days, it’s a better place to do business.

While the back half of the interactive, film, and music conference, held each year in Austin, Texas is still a mix of up-and-coming and well-known musical acts, the attendance numbers show where the real interest lies: technology.

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