How A Swiss Cheese Cartel Made Fondue Popular

April 23, 2015 9:06 AM

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Fondue is one of the simplest meals in the world - melted cheese, stale bread. But the reason why people eat so much of it is a complicated story. Robert Smith, from our Planet Money podcast, reports on how a cartel of cheese dealers convince the world to consume pots full of melted fat.

ROBERT SMITH, BYLINE: I was in this restaurant in Geneva, Switzerland, doing the thing that one does.

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