Sweet Peach Founder Speaks: Those Startup Dudes Were Wrong About My Company

November 22, 2014 1:30 PM

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When I wrote earlier this week about a new probiotic supplement called Sweet Peach engineered to make women's vaginas smell like fruit, the response across the Internet was understandable outrage: Who the hell were the guys behind this and what right did they have to decide how women's bodies ought to smell?

But the true story of Sweet Peach is outrageous in a different way. It turns out that the "startup dudes" who introduced it to the world at the DEMO tech conference, biotech entrepreneurs Austen Heinz and Gilad Gome, are not its creators, and the way they characterized it was highly misleading.

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