Sweet cravings will make sugar curbs hard: experts

March 6, 2015 3:33 PM

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UN recommendations to curb sugar intake may face an uphill battle for acceptance, experts say -- confronted by an ingrained human yearning for sweetness.

Sugar is laden with energy, which we are genetically geared to want -- a craving the food industry has cultivated to keep consumers coming back for more, they point out.

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