SurveyMonkey expands business into paid analytic services

April 2, 2015 12:09 PM

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SurveyMonkey expands business into paid analytic services

SAN FRANCISCO (Reuters) - Online polling company SurveyMonkey, one of the United States’ most richly valued venture-backed firms, launched a new tool on Thursday to help companies better understand their customers.

The tool, known as Benchmark, aims to bolster the fee-based, rather than the free part of SurveyMonkey’s business model, helping it justify the $2 billion valuation it commanded when it raised $250 million in funding in December.

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