That rapid expansion, combined with the rise of social media, has paved the way for content creators to build thriving careers sharing their thoughts, tips, and experiences online. In some cases, the web’s viral nature has contributed to blogger scrutiny or cyber bullying, but at its best, it create communities that would never have existed before – online and IRL.
Whether they actively reach out to bloggers or not, readers tend to feel connected to the people they follow. While scrolling through feeds may seem like a passive activity, the act of “following” is quite powerful. At the most basic level, this confirms that a reader shares interests with a blogger...
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